Skip to content
MAVEN
Back to Field Notes
Sales Process & Methodology

The MAVEN sales OS series: every post, organised

By Abdullah Saleh6 min read20 May 2026
indexseriessales-osoutboundb2b-sales

The full series, organised

100 posts on outbound, sales process, leadership, and MENA-specific B2B selling. Grouped by cluster below so you can read the ones that matter to where you are right now.

Each post is roughly 2–4,000 words, opinionated, and written for B2B service firms and SaaS founders at £500K–£5M ARR.

Cluster 1 — Outbound + cold email

Foundations

Cadence + sequencing

Tooling + infrastructure

Lists + signals

Multi-channel + phone

Performance + optimisation

Cluster 2 — Sales process + RevOps

Architecture

Pipeline + funnel

Qualification + discovery

Conversations + closing

Forecasting + metrics

Cluster 3 — Hiring + leadership

First hires + sequence

Comp + quotas

Playbooks + enablement

Coaching + cadence

Culture + retention

Cluster 4 — UAE / KSA / MENA

Country guides

Expansion + entry

Sector + buyer guides

Suggested reading paths

If you're starting from zero:

  1. What is a sales operating system?
  2. How to build a B2B sales pipeline from scratch
  3. How long should a cold email be in B2B?
  4. When should a startup hire its first sales rep?

If you're entering MENA:

  1. How to expand a B2B company into the GCC
  2. B2B sales in Saudi Arabia
  3. Selling B2B in the UAE
  4. GCC startup ecosystem map

If you're scaling outbound:

  1. What is sales sequencing?
  2. Why are my cold emails going to spam?
  3. Multi-channel outreach strategy
  4. The B2B SDR tech stack

If you're hiring your first sales leader:

  1. What is a fractional VP of sales?
  2. Sales manager vs sales leader
  3. How to recruit B2B sales talent
  4. How to set sales quotas

What MAVEN does

The Sales Process Program installs the operating system across all four clusters in 90 days. The Apollo Quick-Start is the standalone 4-week prospecting + outbound layer. The Fractional VP Retainer is the ongoing senior sales leadership.

For a free deeper read on the architecture, the Sales OS Blueprint and the Cold Email Playbook are the public versions of what we install with clients.

If you would rather just talk it through, book a virtual coffee. 30 minutes, no slides — we ask about your current state and tell you which 90 days to plan first.

Level Up Your Sales Career

Join The Sales Development Society — weekly live coaching, proven templates, and a community of ambitious B2B salespeople going from entry-level to enterprise.

Join the Community
— Next step

Ready to install your sales engine?

Book a 30-minute Virtual Coffee. No deck, no pitch — just an honest read of where you are.

Book a Virtual Coffee
— Keep going

Continue reading.

Sales Process & Methodology

The sales operating system for the AI era (a synthesis)

The fundamentals of B2B sales did not change. AI changes the inputs — research, drafting, scoring, summarisation — but the operating system that wins is still ICP, process, sequence library, qualification rigor, forecast discipline, and senior coaching. The synthesis piece, closing the series.

12 minSales Process & Methodology

GTM strategy and revenue planning for B2B (the annual plan)

A go-to-market strategy is the connected plan that links ICP, channels, team, and quota into a single revenue forecast. The annual planning cycle — what goes in, when each piece happens, and the decisions to make explicit.

12 minSales Process & Methodology

Sales operations basics (the first 90 days of a Sales Ops function)

Sales Ops is the operational layer that turns sales strategy into executed reality. The first 90 days of a new Sales Ops function — what to fix first, what to build, and what to leave for later.

11 min
Back to all posts