Five guides.
Free to take.
Templates, playbooks, and frameworks pulled directly from MAVEN engagements. No drip-marketing nag — drop your email, you get the PDF, that's the contract.
The B2B Sales OS Blueprint.
The architecture behind Apollo MCS — and behind every B2B sales engine we've installed. ICP, deliverability, sequence patterns, qualification frameworks. Every component documented.
ICP Definition Worksheet.
Stop selling to everyone. Define your Ideal Customer Profile with surgical precision — firmographics, psychographics, buying triggers, disqualification criteria.
The Cold Email Playbook.
Ten battle-tested templates that consistently land 5–10% reply rates for B2B service firms. Plus subject-line formulas, sequence structures, deliverability checks.
Sales Audit Checklist.
Diagnose your sales process in thirty minutes. A 50-point self-assessment with scoring, gap analysis, and a prioritised action plan template.
Apollo Quick Start Guide.
Get Apollo.io live in under an hour. Account setup, ICP filters, list building, first sequence — built specifically for B2B service firms by an Apollo-certified partner.
The guide is free. The install is the work.
Read the Blueprint, fill in the worksheet, run the audit. Then book a Virtual Coffee if you want us to build the engine alongside your team.