Field Resources
Five guides.
Free to take.
Templates, playbooks and frameworks taken straight from MAVEN engagements. You give us your email address, we send you the PDF. We will not follow it with a run of marketing emails.
The MPSOS Blueprint.
MPSOS is the MAVEN Proper Sales Operating System: the way a sales team works day to day. The guide covers every part of it: who you sell to, getting your emails delivered, what you send and when, and how to work out which deals are real. Build it yourself, or have it written around your live deals and your team certified against it inside The Sales Programme, in twelve weeks.
ICP Definition Worksheet.
Write down your ICP, the kind of company you sell to best: their size and industry, how they think, what makes them start looking, and the signs that tell you to walk away.
The Cold Email Playbook.
Ten templates from live engagements that get replies from 5-10% of the people they reach at tech companies. Plus subject lines, the order to send the emails in, and checks that keep them out of the spam folder.
Sales Audit Checklist.
Check your own sales process in thirty minutes. Fifty questions you score yourself, a summary of the gaps that come out, and a template for deciding what to fix first.
Apollo Quick Start Guide.
Get Apollo.io running in under an hour. Setting up the account, filtering for the companies you want, building your first list, and sending your first sequence. Written for tech companies by an Apollo.io certified agency.
Want it built for you?
The guides are free. The paid work is building it with your team.
Read the Blueprint, fill in the worksheet, run the audit. Then book a Virtual Coffee if you want the process written around your own live deals and every seller on your team certified against it.
The next step
Read the method before you meet us.
The Applied Method is what every client gets when the work starts: twenty-eight chapters, seventy frameworks, every source credited. Ask for the pack and read the thinking before you decide.