Question 1

What is MPSOS?

Accepted Answer

MPSOS is the MAVEN Proper Sales Operating System — the machine your outbound actually runs on. Everyone else sells a framework, a course, or a deck you execute yourself; we install the proper one. Apollo configured, domains warmed, sequences live, the playbook, and the scoreboard — built by the operator, not handed over. Three offers: build the machine, skill the people, or have us run it.

Question 2

How are the three offers priced?

Accepted Answer

The Sales OS Install is $25,000 for 12 weeks — 50% on signature, 50% at week 6. The Sales Program is $10,000 for 12 weeks, certified, with no seat limit. The Fractional VP of Sales is $4,000/month with a 6-month minimum. All USD. Full breakdown on /pricing.

Question 3

Which offer do I start with?

Accepted Answer

If you don't have a working outbound engine, start with the Sales OS Install — it builds the machine. If the machine exists but your team can't work a cold conversation, take the Sales Program and get them certified. If you'd rather hand the whole number to an operator, bring in the Fractional VP. Most companies need the Install first; the honest answer comes out of the Virtual Coffee.

Question 4

What's the difference between the Install and the Program?

Accepted Answer

The Install builds the system: Apollo, deliverability, sequences, playbooks, scoreboard — $25,000 over 12 weeks. The Program trains the humans who run it: discovery, qualification, objection handling, closing, with certification on completion — $10,000 over 12 weeks. Build the machine, or skill the people. Plenty of companies do both, in that order.

Question 5

What's in the Sales OS Install?

Accepted Answer

12 weeks, $25,000. Phase 1 is Apollo and deliverability: account configured to your ICP, sending domains, SPF / DKIM / DMARC, mailboxes warmed. Then ICP and segmentation, your first three cold sequences live, the qualification framework, objection-handling and closing playbooks, the pipeline scoreboard, and a documented playbook your team keeps. No seat limit.

Question 6

What's in the Sales Program, and what is the certification?

Accepted Answer

12 weeks, $10,000, for your whole team — no seat limit. Live group coaching every week plus the full recorded library, drills on discovery, qualification, objection handling and closing, and live call reviews with per-rep feedback (8 per month across the team). Everyone who completes it earns MAVEN certification, valid 12 months. Cohorts are capped at 6 companies per intake.

Question 7

Really no seat limit? What's the catch?

Accepted Answer

No catch, but here's the honest boundary. Unlimited seats in every live session and unlimited access to the recorded library — bring two reps or twelve, the price is the same. The one thing that is capped is individual call reviews: 8 per month across your team, because those are 1:1 operator time. Everything else scales with your headcount at no extra cost.

Question 8

What does the Fractional VP actually do?

Accepted Answer

Daily standups with each rep. Weekly 1:1s. Biweekly pipeline review. Biweekly executive sync. Owns the sales process end-to-end — forecast accuracy, deal hygiene, coaching, hiring input. Six-month minimum so it's a real engagement, not a babysitting service. Capped at 5 concurrent clients so no one gets thinned out.

Question 9

Why is the Fractional VP only $4K/mo?

Accepted Answer

Because we'd rather win on volume and word-of-mouth than artificial exclusivity — the price is the marketing. The catch is real: capacity is five seats and we say no often. When a seat opens, we fill it from the waitlist.

Question 10

When do we start, and what if something blows up mid-engagement?

Accepted Answer

You choose the start date at signature — no open-ended starts. If something genuinely disrupts the business (funding round, reorg, a key hire walks), you get one pause of up to 60 days with no penalty: your price is held and your slot is held. We'd rather pause properly than run sessions nobody can attend.

Question 11

How is payment structured?

Accepted Answer

The Sales OS Install: 50% on signature, 50% at week 6. The Sales Program: deposit at signature, balance before the cohort starts. The Fractional VP: deposit at signature, then billed monthly in advance with a 6-month minimum. Bank transfer (Wise / SWIFT) or card via Stripe.

Question 12

What kind of consultancy is MAVEN?

Accepted Answer

We're a tech sales consultancy. We help tech companies make more money by fixing the sales process and building outbound (cold) sales. The difference from a traditional consultancy: we install, we don't advise. We configure Apollo, write the sequences, train the team, run the standups. The deliverable is a working revenue engine — not a deck.

Question 13

Who is MAVEN for?

Accepted Answer

Tech companies at $3M+ ARR — SaaS, software, IT service providers, and system integrators. Founder-led teams that have product-market fit and are ready to install a real sales engine and a serious outbound motion. If you sell technology to other businesses, we're built for you.

Question 14

Why not just hire an SDR?

Accepted Answer

An SDR with no system is an expensive guess. Before you spend $70K+ a year plus months of ramp on someone who might not stick, we install the outbound engine — Apollo, sequences, deliverability, the playbook — so whoever you hire (or already have) plugs into a machine that already books meetings. Hire the rep after the system works, not before.

Question 15

What if we already use Apollo, or have a CRM?

Accepted Answer

Perfect — we don't replace your stack, we make it produce pipeline. We're an Apollo.io Certified Partner and we work with whatever you run: HubSpot, Pipedrive, Salesforce, Attio. The tools were never the problem; the install is. We configure them so cold outbound turns into booked meetings.

Question 16

How soon do we see results?

Accepted Answer

Phase 1 of the Install — Apollo, domains, deliverability, first sequences — is live in about 30 days, booking cold meetings rather than producing a plan. The full 12 weeks gets you the trained motion and the scoreboard. It's not instant: deliverability warms over a few weeks and pipeline compounds through the first quarter. We'd rather set that expectation honestly than promise overnight miracles.

Question 17

How much of our team's time does it take?

Accepted Answer

About 2 hours a week — for every offer. We do the heavy lifting: the configuration, the writing, the monitoring. Your side is the standup or working session, decisions only you can make, and reviewing what goes out under your name. If a consultancy needs your team full-time, you're paying to do the work yourself.

Question 18

What happens when an engagement ends?

Accepted Answer

You keep everything we built — the Apollo account, the sequences, the playbook, the documentation, the trained team. We don't lock you in and there's no phase two you have to buy. If you want us to keep it sharp afterwards, say so and we'll talk about what that looks like.

Question 19

What's a Virtual Coffee?

Accepted Answer

A free 30-minute call. We learn your business, you ask us anything, we tell you which offer (if any) fits. No follow-up sequence if it's a no. That's the whole offer.

The questions, answered.

The three offers

The Sales OS Install ($25,000 · 12 weeks)

The Sales Program ($10,000 · 12 weeks · certified)

The Fractional VP ($4K/mo · 6-mo min)

Terms, money & delivery