Question 1

How are the four tiers priced?

Accepted Answer

Apollo MCS is $5,000 one-time. The Sales Program is $20,000 for 12 weeks. The Fractional VP of Sales is $4,000/month with a 6-month minimum. The Continuous Retainer is $2,000/month, month-to-month, cancel anytime. Apollo MCS credits 100% toward the Sales Program if you upgrade within 90 days. Full breakdown on /pricing.

Question 2

Which tier do I start with?

Accepted Answer

Most clients start with Apollo MCS — it's the $5K gateway that proves we can install something that works. From there you upgrade to the Sales Program if you need the team trained, or bring in the Fractional VP if you need someone running the sales process day to day. The Retainer is for graduates who want us on speed-dial without the full VP scope.

Question 3

What kind of consultancy is MAVEN?

Accepted Answer

We're a tech sales consultancy. We help tech companies make more money by fixing the sales process and building outbound (cold) sales. The difference from a traditional consultancy: we install, we don't advise. We configure Apollo, write the sequences, train the team, run the standups. The deliverable is a working revenue engine — not a deck.

Question 4

Who is MAVEN for?

Accepted Answer

Tech companies at $3M+ ARR — SaaS, software, IT service providers, and system integrators. Founder-led teams that have product-market fit and are ready to install a real sales engine and a serious outbound motion. If you sell technology to other businesses, we're built for you.

Question 5

What does the Sales Program actually cover?

Accepted Answer

12 weeks. We install the full sales motion end-to-end: ICP and segmentation, sequence design, discovery framework, qualification (MEDDIC-style), objection handling, closing technique, manager cadence, CRM hygiene, and a documented playbook. Weekly live coaching, recorded library, live call reviews. Includes Apollo MCS (or credits it).

Question 6

What does the Fractional VP actually do?

Accepted Answer

Daily standups with each rep. Weekly 1:1s. Biweekly pipeline review. Biweekly executive sync. Owns the sales process end-to-end — forecast accuracy, deal hygiene, coaching, hiring input. Six-month minimum so it's a real engagement, not a babysitting service. Capped at 5 concurrent retainers so no client gets thinned out.

Question 7

Is the $4K/mo VP too good to be true?

Accepted Answer

Market rate for that scope is $8–15K/mo. We charge $4K because volume + word-of-mouth beats artificial exclusivity. The catch is real: capacity is five seats and we say no often. When a seat opens, we fill it from the waitlist.

Question 8

What happens when an engagement ends?

Accepted Answer

You keep everything we built — the Apollo account, the playbook, the documentation, the trained team. We don't lock you in. If you want to keep us close, the Continuous Retainer at $2K/mo keeps async support and quarterly tune-ups running. If you don't, we shake hands and leave.

Question 9

What's a Virtual Coffee?

Accepted Answer

A free 30-minute call. We learn your business, you ask us anything, we tell you which tier (if any) fits. No follow-up sequence if it's a no. That's the whole offer.

The questions, answered.

The ladder

The Sales Program ($20K · 12 weeks)

The Fractional VP ($4K/mo · 6-mo min)

Money & terms

Process & delivery