Tech sales consulting,
four ways.
We help tech companies make more money by fixing the sales process and building outbound. Apollo MCS is the $5K gateway. The Sales Program is the $20K 12-week installation. Fractional VP at $4K/mo is the embedded operator. The Continuous Retainer at $2K/mo is the lightest layer. One ICP across all four — tech companies, $3M+ ARR.
Apollo MCS.
Apollo configured by an Apollo-certified partner. The fastest, cheapest way to prove we install something that actually works. Account, sending domains, deliverability, ICP filters, sequences live in 30 days. Then 12 months of async support and 4 quarterly reviews.
For founders who want pipeline fast without hiring. The risk-free entry point — credits 100% toward the Sales Program if you upgrade within 90 days.
- +Apollo account configured for your ICP + segments
- +Sending domains, SPF / DKIM / DMARC, mailbox warmup
- +ICP filters, saved searches, first 3 sequence variants live
- +CRM connection (HubSpot, Pipedrive, Salesforce, Attio)
- +Reply-handling + breakup playbooks
- +12 months async support (Slack / email / Teams · 24h reply)
- +4 quarterly reviews: deliverability, sequences, ICP, roadmap
The Sales Program.
12 weeks. We install the full sales motion and train your team to convert cold meetings into pipeline. The work consultancies charge $80K+ for — delivered as installation, not advisory. ICP, sequences, discovery, qualification, objection handling, closing, manager cadence, CRM hygiene, and a documented playbook.
For founder-led teams that have product-market fit but can't sell cold yet. The core premium tier — where most clients end up after Apollo MCS.
- +Everything in Apollo MCS (the $5K install)
- +12 weeks of live group coaching (90 min / week)
- +Recorded library of every session for new hires
- +Discovery framework + qualification scoring (MEDDIC-style)
- +Objection-handling drills + live call reviews with feedback
- +Closing technique + breakup-email playbooks
- +Manager 1:1 cadence + weekly pipeline rhythm
- +Documented sales playbook (the team owns it)
- +90 days of async support post-graduation
Fractional VP of Sales.
We own your sales process end-to-end. Daily standups with every team member. Weekly 1:1s. Biweekly pipeline review. Biweekly executive sync. Forecast accuracy, deal hygiene, coaching cadence, hiring input. A $150K VP at the price of a senior SDR — because we'd rather win on volume and word-of-mouth than artificial exclusivity.
For founders ready to step out of the weekly pipeline call and hand the operating role to a senior sales leader without the full-time hire.
- +Daily team standup (every weekday)
- +Weekly 1:1 with every rep on the team
- +Biweekly pipeline review + deal triage
- +Biweekly executive sync (owns the forecast)
- +Coaching cadence + call review rhythm
- +Hiring input — scorecards, interview process, ramp plans
- +Deal hygiene, CRM discipline, manager rhythm
- +Direct Slack access + ad-hoc team coaching
Continuous Retainer.
After the engine is built, the easiest way to keep us close. Monthly Apollo + deliverability tune-up. Sequence iteration based on live data. Always-on team support with the same 24-business-hour SLA. Not a VP retainer in disguise — a real, light-touch continuity layer.
For graduates of Apollo MCS or the Sales Program who don't need the full VP scope, but want async support on tap as their engine matures.
- +Monthly Apollo + deliverability tune-up
- +Sequence iteration based on live performance data
- +Best-practice updates as Apollo evolves
- +Always-on team support (24h SLA, Slack / email / Teams)
- +Optional monthly working session (your team's agenda)
- +Quarterly KPI snapshot — open / reply / meeting conversion
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so.
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.