Every Component of Your Sales Operating System.
We don't advise. We install. Here's everything we build for B2B service firms in 90 days.
Sales Audit & ICP Definition
We dissect your entire sales motion — from lead source to close. You get a clear map of what's working, what's leaking, and exactly who your best-fit buyers are.
Outcome
Crystal-clear ICP and a ranked action plan to fix your pipeline.
What's Included
- —Full-funnel sales process audit
- —Win/loss analysis on recent deals
- —Ideal Customer Profile (ICP) definition
- —Total Addressable Market (TAM) sizing
- —Competitive positioning assessment
- —Gap analysis with prioritised recommendations
Outbound System Build
We engineer your entire outbound engine — email domains, sequences, LinkedIn workflows — so you can generate meetings on demand, not on luck.
Outcome
A fully operational outbound machine that fills your calendar with qualified meetings.
What's Included
- —Email domain setup and warm-up
- —Deliverability optimisation (SPF, DKIM, DMARC)
- —Multi-channel sequence design (email + LinkedIn)
- —Prospect list building and enrichment
- —A/B tested messaging frameworks
- —Apollo.io / Instantly / Lemlist configuration
CRM Architecture & Workflow Design
We build your CRM into a revenue command centre — not a data graveyard. Every stage, automation, and report is designed to drive action.
Outcome
A CRM that your team actually uses — and that tells you exactly where revenue stands.
What's Included
- —CRM platform setup and configuration
- —Custom pipeline stages aligned to your sales cycle
- —Automated task creation and follow-up reminders
- —Deal scoring and prioritisation rules
- —Dashboard and reporting setup
- —Team onboarding and training
Sales Team Training & Coaching
We don't deliver slide decks and walk away. We sit in on live calls, coach in real-time, and install frameworks your team will use every single day.
Outcome
A sales team that qualifies faster, handles objections confidently, and closes more.
What's Included
- —Live call observation and coaching
- —Discovery and qualification frameworks
- —Objection handling playbooks
- —Closing technique workshops
- —Role-play simulations
- —Weekly performance reviews
Fractional Sales Leadership
Get a seasoned sales leader without the full-time cost. We provide ongoing strategic guidance, optimisation, and accountability month to month.
Outcome
Senior sales leadership driving your revenue — at a fraction of the cost.
What's Included
- —Weekly strategy sessions
- —Pipeline review and forecasting
- —Team performance management
- —Process refinement and optimisation
- —Hiring support and interview coaching
- —Executive-level sales reporting
Sales Hiring & Onboarding
Hire the right salespeople and onboard them properly. We help you write the JD, run the interviews, and build a 30-60-90 ramp plan.
Outcome
Your next sales hire ramped to productivity in weeks, not months.
What's Included
- —Ideal sales hire profile creation
- —Job description writing
- —Interview process design
- —Candidate assessment scorecards
- —30-60-90 day onboarding plan
- —Compensation structure guidance
Revenue Operations Setup
We connect the dots between marketing, sales, and customer success — so every team is rowing in the same direction with the same data.
Outcome
Full visibility into your revenue engine — from first touch to closed deal.
What's Included
- —Tech stack audit and optimisation
- —Data flow architecture between tools
- —Attribution and source tracking
- —Revenue reporting and dashboards
- —Lead routing and scoring setup
- —Process documentation
LinkedIn Personal Brand Building
We turn your LinkedIn profile into a lead generation asset. Content strategy, profile optimisation, and a posting cadence that builds authority.
Outcome
A LinkedIn presence that positions you as the go-to expert in your niche.
What's Included
- —Profile audit and optimisation
- —Content pillar strategy
- —Monthly content calendar
- —Post copywriting assistance
- —Engagement and networking strategy
- —Performance analytics and iteration
Frequently Asked Questions
How long does the 90-day engagement take?
The engagement runs for exactly 90 days across three phases: Diagnose (weeks 1-2), Build (weeks 3-8), and Execute & Handoff (weeks 9-12).
Can I choose individual services?
Yes. While the full Sales OS installation delivers the best results, we offer each service individually to address specific gaps in your sales process.
What happens after 90 days?
Your team owns the system completely. We offer optional retainer support for ongoing optimisation, but the goal is always your independence.
Not Sure Which Service You Need?
Let's talk. In 30 minutes, we'll map your biggest sales challenge to the right solution.
Book a Virtual Coffee