Five disciplines.
One sales operating system.
Each discipline can be installed standalone — but the engagements that move the needle compose all five into a single 90-day install. Pick the lane below, or jump to the programs that bundle them.
Sales Audit & Diagnosis
We dissect every deal you've lost in the last twelve months. Every lead source, every conversion point, every tool you're paying for — mapped, ranked, and turned into a written diagnosis with a prioritised gap list.
- Full-funnel sales process audit
- ICP definition & TAM sizing
- Win/loss interviews on recent deals
- Tool stack & cost rationalisation
- Competitive positioning teardown
- Ranked, prioritised gap analysis
- Written diagnosis report (40–60 pages)
Outbound Build
Email infrastructure, multi-channel sequences, intent data, deliverability — installed, documented, and live by week eight. We don't recommend Apollo, we configure Apollo. We don't suggest a sequence, we write the sequence.
- Domain & mailbox setup (SPF, DKIM, DMARC, BIMI)
- Apollo.io & LinkedIn Sales Navigator configuration
- Lead-scoring & intent triggers
- Email warm-up & deliverability monitoring
- Multi-channel sequence library (12+ sequences)
- Personalisation tokens & merge variables
- Reply handling playbook
CRM & RevOps
Pipeline stages, automations, dashboards, qualification frameworks — built into your CRM, not on top of it. By the time we hand over, your forecast comes from the system, not from feel.
- Pipeline stages & exit criteria
- Lifecycle, lead, opportunity automations
- Activity tracking & SLA enforcement
- Forecasting model (commit / best-case / pipeline)
- Reporting dashboards (rep, manager, board)
- Integration with marketing & finance stacks
- HubSpot · Salesforce · Pipedrive
Sales Coaching
We sit beside your team on real calls, in real pipeline, with real prospects. Recorded, reviewed, and replayed weekly until the playbook isn't a document — it's how your reps actually sound.
- Weekly live call coaching (recorded)
- Discovery, qualification, closing scripts
- Objection handling library
- Roleplay sessions (1:1 and team)
- Pipeline review cadence (weekly + monthly)
- Win/loss debrief framework
- Manager-of-managers playbook for hand-back
Fractional Sales Leadership
Once the engine is running, some founders want VP-level oversight without a £180K hire. Weekly strategy, pipeline review, board-level reporting, and hands-on coaching for the team — month-to-month, cancel any time.
- Weekly strategy & pipeline review (90 min)
- Monthly team coaching session
- Quarterly board-pack contribution
- On-call within 24h via dedicated Slack
- Hiring & onboarding scaffold for new reps
- Quarterly OKR / target setting
- Cap: 4 retainers concurrent. Wait list managed.
Most clients pick a program. The disciplines compose into a fixed-fee engagement that's measurably cheaper than buying them à la carte.
Three programs.
Pick the lane.
The end-to-end install. Lead-to-cash process, infrastructure, and team coaching — done in 90 days. Saves £9K vs. à la carte.
Details →The Sales Process Program plus a Claude Code-powered Go-To-Market engine and bespoke AI automations built shoulder-to-shoulder with your team.
Apply for cohort →VP-level leadership once the engine is live — strategy, pipeline reviews, team coaching, board reporting. Strictly opt-in.
Details →Pick a discipline,
or let us pick.
Half the Virtual Coffee is figuring out which one of the five you actually need. Bring the symptom — we'll diagnose the cause.