One system,
three offers.
Each offer is how much of MPSOS — the MAVEN Proper Sales Operating System — you switch on. The Sales OS Install ($25,000) builds the machine. The Sales Program ($10,000, certified, no seat limit) skills the people. A Fractional VP ($4,000/mo) runs it for you. One ICP across all three — tech companies, $3M+ ARR. The path in: Virtual Coffee → The Teardown → The Install.
| MPSOS component | Sales OS Install$25K · 12 wks | Sales Program$10K · certified | Fractional VP$4K/mo |
|---|---|---|---|
| The Outbound Install | ● | — | operated |
| Inbox Insurance | ● | — | monitored |
| The First Three | ● | — | iterated |
| The Qualify Play | ● | ● + certified | coached |
| The Closing Kit | ● | ● + certified | coached |
| The Scoreboard | ● | — | run for you |
● installed and handed over · the Install builds it, the Program certifies your team on it, the VP runs it
No open-ended starts, no surprise phase two, and one pause if the business genuinely needs it.
The same terms,
all three.
You pick the start date at signature.
No open-ended starts and no “we'll slot you in eventually”. The date goes in the agreement.
Deposit at signature.
The Sales OS Install is 50% on signature and 50% at week 6. The Program and the VP take a deposit at signature.
One pause, up to 60 days, no penalty.
Funding round, reorg, key hire leaves — pause once for up to 60 days. Your price is held and your slot is held.
No seat limits.
The Install and the Program both cover your whole team: unlimited seats in every live session and unlimited access to the recorded library. Individual call reviews are capped at 8 per month across the team.
The Sales OS Install.
We install MPSOS end-to-end. Phase 1 is Apollo and deliverability — account configured to your ICP, sending domains, SPF / DKIM / DMARC, mailboxes warmed. Then your first three cold sequences go live, the qualification and closing playbooks get written, and the pipeline scoreboard starts running. The work consultancies charge $80K+ for, delivered as installation rather than advisory.
For tech companies with product-market fit and no repeatable outbound engine. This is the one that builds the machine — and your team owns every artefact when we leave.
- +Phase 1 — The Outbound Install: Apollo configured for your ICP + segments
- +Phase 1 — Inbox Insurance: sending domains, SPF / DKIM / DMARC, mailbox warmup
- +The First Three — ICP filters, saved searches, first 3 cold sequences live
- +CRM connection (HubSpot, Pipedrive, Salesforce, Attio)
- +The Qualify Play — discovery framework + qualification scoring (MEDDIC-style)
- +The Closing Kit — objection-handling and closing playbooks
- +The Scoreboard — weekly pipeline cadence + the KPIs that matter
- +Documented playbook your team owns forever
- +No seat limit — unlimited seats in every live session and the recorded library
The Sales Program.
Twelve weeks of live training that teaches your whole team to turn cold meetings into pipeline: discovery, qualification, objection handling, closing, and the manager rhythm that holds it together. One price covers the entire team — bring two reps or twelve. Everyone who completes it earns MAVEN certification, valid 12 months.
For teams who have the tooling but freeze on cold conversations. Take this on its own, or after the Install once the machine is built.
- +12 weeks of live group coaching (90 min / week)
- +Unlimited seats in every live session — train the whole team
- +Full recorded library, so new hires can catch up any time
- +The Qualify Play — discovery framework + qualification scoring
- +The Closing Kit — objection-handling drills + closing technique
- +Live call reviews with per-rep feedback — 8 per month across the team
- +Manager 1:1 cadence + weekly pipeline rhythm
- +MAVEN certification on completion — valid 12 months
- +Documented playbook the team keeps
Fractional VP of Sales.
We own your sales process end-to-end. Daily standups with every team member. Weekly 1:1s. Biweekly pipeline review. Biweekly executive sync. Forecast accuracy, deal hygiene, coaching cadence, hiring input. A VP-level operator running the number without the full-time hire.
For founders ready to step out of the weekly pipeline call and hand the operating role to a senior sales leader.
- +Daily team standup (every weekday)
- +Weekly 1:1 with every rep on the team
- +Biweekly pipeline review + deal triage
- +Biweekly executive sync (owns the forecast)
- +Coaching cadence + call review rhythm
- +Hiring input — scorecards, interview process, ramp plans
- +Deal hygiene, CRM discipline, manager rhythm
- +Direct Slack access + ad-hoc team coaching
A proprietary diagnostic. Four elements that must align — simultaneously — for tech deals to close.
The SOTA Framework.
Miss one, the pipeline stalls.
The right prospect, showing buying intent — not the right industry, showing a pulse.
Positioned so saying “no” is harder than saying “yes”. Not a discount — a category of one.
Triggered on intent, budget cycle, or pain — never on “we should probably reach out this month”.
Multi-channel, personal, persistent. Earns the meeting by being worth the inbox space.
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so. If it is a fit, the next step is The Teardown — 45 minutes on your live outbound — then The Install: fixed scope, a go-live date, 30–90 days depending on the offer. The last three installs: $225K pipeline in 11 weeks, 3× pipeline in 90 days, and $650K weighted pipeline in a quarter.
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.