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Self-Paced Course

Apollo Mastery
The Complete B2B Outbound System

The definitive self-paced course on Apollo.io for B2B service firms. From first login to fully automated outbound — 7 modules, 30+ lessons, real-world examples, and templates.

7 modules30+ video lessonsLifetime access

What's Included

  • 7 comprehensive video modules
  • 30+ lessons with screen recordings
  • Account setup and configuration
  • ICP definition and list building
  • Sequence creation (email, LinkedIn, phone)
  • Data enrichment and hygiene workflows
  • Analytics, reporting, and optimisation
  • CRM integrations (HubSpot, Pipedrive, Salesforce)
  • Advanced: intent data, buying signals, lead scoring
  • All templates from the Template Pack included
  • Lifetime access + future updates

One-time payment

$297

Lifetime access. No subscription.

Secure checkout via Stripe

Already purchased? Access the course

Also includes

Full Apollo Sequence Template Pack ($47 value) included free with the course.

Don't have Apollo yet? Sign up here to follow along with the course.

Curriculum

7 Modules. 30+ Lessons.

From first login to fully automated outbound engine.

1

Account Setup & Configuration

4 lessons

Set up Apollo the right way from day one. Account settings, team structure, domain verification, and deliverability foundations.

2

ICP Definition & List Building

5 lessons

Define your ideal customer profile and build laser-targeted prospect lists using Apollo's filters, saved searches, and intent signals.

3

Sequence Creation

6 lessons

Build multi-channel sequences across email, LinkedIn, and phone. Copy frameworks, timing strategies, and personalisation at scale.

4

Data Enrichment & Hygiene

4 lessons

Keep your data clean and enriched. Verification workflows, deduplication, and maintaining data quality as you scale.

5

Analytics & Optimisation

4 lessons

Track what matters. Dashboards, reports, sequence analytics, and A/B testing to continuously improve your outbound engine.

6

CRM Integrations

4 lessons

Connect Apollo to HubSpot, Pipedrive, or Salesforce. Sync settings, field mapping, workflow automation, and avoiding duplicates.

7

Advanced: Intent Data & Scoring

5 lessons

Leverage buying signals, intent data, job change alerts, and lead scoring to prioritise your outreach for maximum impact.

Who Is This For

Built for B2B service firms

Founders & CEOs

Who want to build a predictable outbound engine without hiring an expensive sales team

Sales Leaders

Who need to upskill their team on Apollo and modern outbound methodology

SDRs & BDRs

Who want to master Apollo and increase their output and booking rates

Stop guessing. Start building.

This is the exact system used across 100+ B2B service firm engagements. Everything you need to build a revenue engine with Apollo.io.