§ Outcomes
Anonymised companies.
Real numbers.
We anonymise the company. We don't anonymise the number. Every outcome below is reproducible from the engagement record. Ask for direct intros under NDA on the Virtual Coffee call.
— AnonymisedClient names are redacted at their request. Methodology and timeline are real. Direct introductions to a previous client available under NDA — ask on the Virtual Coffee call.
Outcome № 012
UK · System Integrator
£2.0M ARR
Outbound buildApollo.ioCoaching
From 4 outbound meetings/month to 37, in eleven weeks.
Before
Founder-led pipeline. Team had stopped trying after months of dry sequences. Apollo licence was paid but unused.
After 90 days
37 booked meetings/month, £180K added to weighted pipeline, two SDRs trained on the install. Founder removed from outbound entirely.
Engagement: Sales Process Program
Outcome № 031
UK · London VAR
£850K ARR
ICPCRMHiring
Founder-dependent → 3 SDRs running the engine alone.
Before
Every deal needed the founder. No CRM hygiene. No qualification framework. Pipeline reporting was a spreadsheet last updated three months prior.
After 90 days
3 SDRs trained, HubSpot rebuilt, qualification framework live, 3× pipeline in 90 days. Founder retained for board-pack reporting only.
Engagement: Sales Process Program + Fractional VP
Outcome № 047
UAE · IT Service Provider
£3.5M ARR
RevOpsOutboundForecasting
Stalled growth and referral-dependent → £520K weighted pipeline in Q1.
Before
Growth had flatlined. 100% of new revenue was referral or repeat. Forecast was vibes — no system to back it.
After 90 days
67 qualified opportunities created in Q1. £520K weighted pipeline by week 14. AI-augmented prospecting from a custom Claude Code GTM Engine.
Engagement: GTME Program
§ Your engagement
Bring the symptom. We'll diagnose the cause and tell you what — if anything — we'd build. We say no a lot. That's the point.
Numbers are easy.
Fit is harder.