The founder still rescues important deals
If the founder has to step into the deals that matter, the sales function is not yet independent.
Sales operating systems for B2B technology companies
Build a sales teamthat can win without you.
MAVEN installs one measurable sales operating system across your team — from prospecting and qualification through deal advancement, expansion, and management.
The operating problem
Your sales team should not depend on individual instinct.
Sales can be happening while the way it happens remains impossible to inspect, coach, transfer, or improve. MAVEN replaces that variability with one operating standard.
Every rep qualifies differently
One seller keeps weak deals alive. Another disqualifies early. Management cannot compare performance when the standard changes by person.
The CRM and reality disagree
Pipeline looks healthy until someone asks what is actually qualified, who is buying, and what happens next.
Hiring multiplies the inconsistency
Adding people to an undefined sales motion gives you more versions of the same problem. New hires need a system they can enter, not one they must invent.
The Sales Programme
One sales operating system. Six motions.
Every client gets the complete system. The architecture stays the same; the coaching emphasis changes according to the constraint we find in your team.
12 weeksbuilt around live selling
1 systeminstalled across the team
Up to 20people in published scope
Earnedone-year certification
Generate — CROC
Create qualified conversations with a repeatable cold-call structure, call preparation standard, relevant reason for contact, and a clear ask. Activity only counts when it creates conversations worth advancing.
Qualify — MEDDPICC
Decide which opportunities deserve selling time using evidence, not optimism. MEDDPICC becomes a qualification discipline, not a set of CRM boxes.
Diagnose — Discovery
Understand the current situation, commercial problem, consequences, desired state, stakeholders, urgency, and buying context. Discovery is diagnosis, not a questionnaire.
Advance — LAARC + deal discipline
Handle resistance without reflexive rebuttals, agree real next steps, and move opportunities only when the buyer and evidence justify progression.
Expand — Cross-sell & upsell
Turn existing customers into a deliberate growth motion through account reviews, expansion triggers, better-fit offers, and clear ownership.
Manage — CRM, coaching & Theory of Constraints
Inspect pipeline, forecast, calls, KPIs, and seller behaviour. Management focuses coaching on the current bottleneck rather than trying to improve everything at once.
One method, not a framework collection
Proven frameworks. One operating system.
CROC governs prospecting. MEDDPICC governs qualification. LAARC governs objection handling. McKinsey-style feedback governs coaching. Theory of Constraints governs where management focuses next.
CROCMEDDPICCLAARCMcKinsey feedbackTheory of Constraints
How the 12 weeks work
Diagnose. Install. Run live. Measure. Coach. Certify.
This is not a course delivered beside the work. The programme is applied to the team, CRM, calls, accounts, and opportunities that already exist.
Diagnose
Map the current sales motion, pipeline, CRM, seller behaviour, and management rhythm. Identify the constraint before prescribing change.
Install
Define the standards for prospecting, qualification, discovery, objections, deal progression, expansion, measurement, and management.
Run it live
Apply the system to current prospects, calls, opportunities, and accounts. The live work becomes the training ground.
Measure
Track agreed indicators such as qualified meetings, conversion, show rate, opportunity quality, next-step discipline, stage movement, and expansion.
Coach
Review calls and deals, isolate the behaviour constraining performance, give direct feedback, and repeat until the new standard becomes observable.
Certify
Sellers demonstrate that they can execute the system. Completion is not certification; people can fail and be reassessed after improvement work.
Proof and measurement
Measure the system. Then judge the commercial result.
MAVEN does not define success as attendance. We inspect whether sellers can execute the system and whether the sales motion is producing healthier commercial behaviour.
3×
service-line revenue in 12 months
In one anonymised IT-services engagement, a service line grew from approximately $120k to $360k+ annually after the sales system was installed.
Fresh-graduate SDR ramp
New SDRs reached qualified-meeting performance in roughly two months — measured by meetings the sales team could realistically close.
customer economics
The same client corrected underpricing, became more selective, and removed bad-fit customers rather than chasing more logos at any cost.
The case is anonymised because MAVEN works under client NDAs. The 3× figure refers to one service line, not total company revenue, and is presented as case evidence rather than a guaranteed or universal result.
Graduate-only option
Fractional VP of Sales, when you need someone to keep running the system.
This is not a second core offer. It is selective follow-on support for Sales Programme graduates who need leadership ownership after the system is installed.
- Sales strategy and go-to-market direction
- Pipeline, forecast, and performance management
- Team coaching, accountability, and certification
- Hiring standards and onboarding
- Sales and marketing alignment
- Leadership reporting and decision support
Transparent investment
Know the investment before the conversation.
The programme has a published starting scope, so you know how the engagement is priced before the conversation.
The Sales Programme · 12 weeks
From USD10,000
Sales operating-system installation and certification for one company, up to 20 participants, built around live work, coaching, playbooks, measurement, and one-year certification.
See if the programme fitsWho this is built for
B2B technology companies with a real sales team and a sales-execution problem.
MAVEN is led by Abdullah Saleh, a sales strategist who has spent ten years in sales and built the programme around the commercial reality of technology companies.
The best fit is an established B2B technology service company with a viable offer, at least two salespeople, and management willing to enforce one sales standard.
Core fitEstablished B2B technology service companies with a viable offer and an existing sales team.
Sales teamTwo or more salespeople. Headcount alone is not the qualification criterion.
SectorsSystem integrators, MSPs, IT services, cybersecurity, cloud partners, resellers, VARs, VADs, distributors, and implementation-led technology companies.
Management conditionLeadership must be willing to inspect performance, enforce standards, and use the CRM as an operating tool.
Not a fitUnproven product-market fit, no real sales team, outsourced-selling expectations, or leadership that wants training without operational change.
DeliveryRegistered in London. Delivered remotely across GCC, Lebanon, the UK, North America, and other suitable markets.
Qualification before persuasion
Before you apply.
The Sales Programme is intentionally narrow. If the problem is not sales execution, we should not sell you a sales-execution programme.
Training and coaching happen inside the programme, but they are not the product. MAVEN installs the operating standards, CRM discipline, management rhythm, measurement, and certification system the sales team runs on.
We commit to installing the agreed system, applying it to live work, coaching the team, measuring the agreed behaviours, and assessing certification properly. We do not guarantee revenue because market demand, product quality, pricing, buyer decisions, and management enforcement remain outside MAVEN’s control.
Every client receives the complete system. What changes is the emphasis. Theory of Constraints is used to identify the bottleneck, so more coaching time goes to the part currently limiting performance.
Do not apply if product-market fit is unproven, you have no actual sales team, you want MAVEN to prospect or close on your behalf, leadership will not enforce CRM and process discipline, or you want training without changing how the team operates.
They do not receive a pass for attendance. The seller enters an improvement plan around the failed behaviours and is reassessed after the required work.
No. It is available selectively to Sales Programme graduates because the leadership work depends on a shared operating system already being in place.
The next move
See if the sales problem fits the programme.
We will look at the company, team, sales motion, and current constraint. If the Sales Programme is not the right intervention, MAVEN will say so before you sign.
See if the programme fits