Question 1

What does MAVEN actually do?

Accepted Answer

Sales training, process and certification for B2B technology companies. We score how you sell today, write the process around your live deals, train the team on it, and certify each seller on a recorded call against a published standard. Abdullah Saleh is a sales strategist. The work is building what your team can do, and then making sure that standard still holds as the team changes.

Question 2

How are the three offers priced?

Accepted Answer

The Sales Programme is $10,000 for 12 weeks, dedicated to you and with certification. The Revenue Install is $30,000 for 12 weeks and adds marketing plus the CRM build. The Revenue Department starts at $50,000 over six months across all four teams. All prices are in US dollars, and all of them are on the pricing page.

Question 3

What's the difference between the Programme and the Install?

Accepted Answer

The Programme fixes the sales team: the diagnostic, the written playbooks, the training and the certification, for $10,000 over 12 weeks. The Install is everything in the Programme plus marketing, and both teams built into your CRM with the scoreboard and the weekly review, for $30,000 over 12 weeks. The Programme gives you the standard. The Install builds that standard into the deal stages and the required fields, so the team works to it.

Question 4

Why not just hire an SDR?

Accepted Answer

An SDR (a rep whose whole job is booking first meetings) needs a system to work in. Before you spend $70K+ a year plus months of ramp-up on someone who might not stay, we build the standard they plug into: the playbooks, the qualification bar, the CRM stages and the weekly review. Whoever you hire, or already have, then joins a team that already works and gets certified against the same bar. Hire the rep after the standard exists.

Question 5

How much of our team's time does it take?

Accepted Answer

About 2 hours a week, for every offer. We do the heavy lifting: the configuration, the writing, the monitoring. Your side is the standup or working session, the decisions only you can make, and reviewing what goes out under your name.

Question 6

What happens after the twelve weeks?

Accepted Answer

You keep everything: the playbooks, the documentation, the CRM build and a team certified against a written standard. Nothing you own depends on us. The one thing that does not sit in a document is certification: it is valid twelve months, and the people you hire next will not have it. The Standing Engagement recertifies the team each year and certifies new joiners as they arrive. It is optional. Most clients take it, which is why 97% renew or stay engaged.

Escape the red ocean.Build predictable revenue.

A technology company that sells to other businesses, making $3M to $15M a year in recurring revenue, where sales is not working.

Writing the process down does not change your revenue. Training the team to use it does.

We score how you sell today.

We write the process around your live deals.

We certify each seller on a recorded call.

Sellers are scored on a recorded call, against five skills. Some count for more than others. Not everyone passes.

Three ways to start, each one covering more than the last, and one thing that carries on afterwards.

Selected writing

Asking a team to work differently lasts a quarter. Changing what gets measured makes it stick.

Thirty minutes with the person who would do the work.