MAVEN · London
Escape the Red Ocean and build Predictable Revenue
Sales, marketing, customer success and presales, built as one department under one number — for B2B tech companies at $3M+ ARR.
The Applied Method
Every decision a revenue team makes has exactly one place to live.
Twenty-eight chapters, seventy frameworks, one taxonomy — the method we install, issued as the client pack at engagement.
One operator. No bench, no juniors, no handover to someone you haven’t met.
The work that moves a revenue number is the work nobody wants to own: writing the playbook, sitting on the calls, configuring the CRM properly, telling a rep their discovery was poor.
130+ engagements since 2018. 97% renew and stay engaged; 93% introduce us to another company. Both counted against the same 130.
How we think about the work.
Not a content programme. A few pieces that argue for the way we build revenue functions — and the named methods your team will actually run: CROC on the call, MEDDPICC on the deal, LAARC on the push‑back.
Three ways in, one system.
Each covers a wider slice of the revenue function — fix sales, add marketing, or build the whole department. Fixed scope, fixed weeks, and every price published.
You cannot change behaviour directly.
Behaviour is an output. You can ask a team to qualify harder, run better discovery or update the CRM, and none of it survives the quarter — because the policies that produced the old behaviour are still in place underneath it.
So we change the five that actually govern it: what gets measured, what gets paid, what gets inspected, what gets documented, and who owns the decision. Certification is assessed on a recorded call and can be failed, because a standard nobody can fail is a slogan.
The method comes before the meeting.
The Applied Method runs to twenty-eight chapters and seventy frameworks, every source credited. Ask for the client pack and judge the thinking before you judge us.
Request the client pack