Fixed fees.
No retainer lock-in.
Three programs, three commitments. Quoted in GBP — toggle USD if you'd prefer. The Audit is refundable against the full program if you continue. Fractional Leadership is month-to-month. Everything else is fixed-fee on a defined timeline.
Standalone diagnosis of your sales motion. Refundable against the Sales Process Program if you continue.
- Full-funnel sales process audit
- ICP definition & TAM sizing
- Win/loss interviews
- Tool stack rationalisation
- Ranked, prioritised gap list
- Written diagnosis report
- 2-hour walkthrough call
The full install. Lead-to-cash, infrastructure, and team coaching. Saves £9K vs. à la carte.
- Everything in Sales Audit
- Outbound Build (email, sequences, intent)
- CRM & RevOps install
- Live call coaching, weekly
- Sales playbook, written
- Forecasting model
- Reporting dashboards
- Slack channel for 90 days
The Sales Process Program plus a Claude Code-powered Go-To-Market engine and bespoke AI automations.
- Everything in Sales Process Program
- GTM Engine (custom-built per ICP)
- AI personalisation at scale
- Apollo + LinkedIn automation suite
- Bespoke Claude Code workflows
- Lead scoring & intent routing
- Founder-level executive sparring
- 6-month post-program advisory
For founders whose engine is already live. VP-level oversight without a £180K hire. Strategy, pipeline reviews, board reporting, hands-on team coaching. Strictly opt-in after a Sales Process or GTME engagement.
What's in.
What's not.
Always included
- Strategy & written deliverables in your hands, not ours
- Direct access to Abdullah and senior team — no junior consultants
- Slack channel for the duration of the engagement
- Weekly reporting against agreed KPIs
- All frameworks & playbooks documented in your tools, not ours
- Loom-recorded walkthroughs of every system we install
- 30-day post-engagement Q&A access
Not included
- Tool licences (Apollo, HubSpot, Sales Nav) — billed by you to vendor
- Paid media, ads, content production
- Brand redesign, website builds, copywriting beyond sales assets
- Cold-calling done in our name (not a sales-as-a-service agency)
- Retainers without a defined initial program
- Equity-based engagements or revenue share
- Travel & accommodation (billed at cost when on-site)
Compare the three programs.
| Sales Audit | Sales Process | GTME | |
|---|---|---|---|
| Engagement length | 2 weeks | 90 days | 90 days |
| Investment | £3,500 | £8,000 | £12,000 |
| Sales process diagnosis | ● | ● | ● |
| Outbound infrastructure build | — | ● | ● |
| CRM & RevOps configuration | — | ● | ● |
| Live call coaching | — | ● | ● |
| Sales playbook (written) | — | ● | ● |
| AI automation suite | — | — | ● |
| Bespoke Claude Code workflows | — | — | ● |
| Founder executive sparring | — | — | ● |
| Post-engagement advisory | 30 days Q&A | 30 days Q&A | 6 months |
| Refund policy | Refundable into Program | After Phase 1 | After Phase 1 |
Money & commitment.
50% on countersigning, 50% at the start of Phase 2 (week 5 of the engagement). Bank transfer or card via Stripe. Net-15 invoicing for established clients on retainer.
Numbers are easy.
Fit is harder.
A 30-minute Virtual Coffee figures out which program — if any — you actually need. We say no a lot. That's the point.