The Outbound
Scorecard.
Ten questions, two minutes, instant score. See exactly where your cold-outbound engine is leaking — deliverability, ICP, messaging, conversion, or ownership — and the one thing to fix first. No email required.
- Deliverability
You send cold email from a separate domain (not your main one), with SPF, DKIM and DMARC configured.
- Deliverability
Your sending domains are warmed, and you actually monitor inbox placement and spam rate.
- List & ICP
You have a tight, written ICP — not just “any B2B tech company”.
- List & ICP
Lists are verified before sending, so your bounce rate stays under ~3%.
- Messaging
Your cold emails lead with the prospect’s problem, one clear ask, under ~90 words.
- Messaging
You run multi-step sequences (3–5 touches) with real follow-ups — not one-and-done.
- Conversion
Your team can run discovery and qualify a cold meeting — not just demo to warm inbound.
- Conversion
You track positive reply rate and meetings booked — not just opens.
- Ownership
Someone owns the outbound number and reviews pipeline on a set cadence.
- Ownership
Your outbound is documented well enough that a new hire could run it.
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so. If it is a fit, the next step is The Teardown — 45 minutes on your live outbound — then The Install: fixed scope, a go-live date, 30–90 days depending on the offer. The last three installs: $225K pipeline in 11 weeks, 3× pipeline in 90 days, and $650K weighted pipeline in a quarter.
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.