The Outbound
Scorecard.
Ten questions, two minutes, instant score. See exactly where your cold-outbound engine is leaking — deliverability, ICP, messaging, conversion, or ownership — and the one thing to fix first. No email required.
- Deliverability
You send cold email from a separate domain (not your main one), with SPF, DKIM and DMARC configured.
- Deliverability
Your sending domains are warmed, and you actually monitor inbox placement and spam rate.
- List & ICP
You have a tight, written ICP — not just “any B2B tech company”.
- List & ICP
Lists are verified before sending, so your bounce rate stays under ~3%.
- Messaging
Your cold emails lead with the prospect’s problem, one clear ask, under ~90 words.
- Messaging
You run multi-step sequences (3–5 touches) with real follow-ups — not one-and-done.
- Conversion
Your team can run discovery and qualify a cold meeting — not just demo to warm inbound.
- Conversion
You track positive reply rate and meetings booked — not just opens.
- Ownership
Someone owns the outbound number and reviews pipeline on a set cadence.
- Ownership
Your outbound is documented well enough that a new hire could run it.
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so.
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.