A deliberately small practice.
MAVEN was founded in London in 2018. It works only with technology companies, only on fixed-scope engagements, and the founder does the work himself.
Abdullah Saleh, Founder & Sales Strategist
The firm makes sales teams better at selling.
I started MAVEN in 2018 because I had watched too many talented founders pay for sales advice and end up with a Notion page nobody opened. The advice itself was often good. What was missing was someone to stay and help the team put it into practice.
I had spent the previous decade selling: closing real technology deals at SaaS companies, software firms, integrators and IT shops in London, Dubai and New York. So when I started on my own I set one rule. The work is not finished until the team can do it themselves, and can show it on a recorded call.
That rule is the whole method: training, process and certification. We start by scoring where your sales team is today, using your own numbers. We write the process around the deals you are working on right now. We train the team on those same deals. Then every seller is certified against a published standard, on a recorded call. Your team can explain every choice in that process, because they were in the room when we made it.
I lead every engagement myself, so only a few run at the same time. If the right start date for you is later, I will say so. Certification lasts twelve months. For clients who want it, I stay on to test the team again each year and to certify anyone they hire after that.
Operating principles
Eight rules the firm works by.
Credentials
Facts about the firm you can check.
One of a small number of agencies Apollo has certified to set up its software, write its outreach sequences and use its data on which companies are actively looking to buy.
Registered in England and Wales. Our Companies House filing is public and up to date.
We have a named Data Protection Officer, and we will sign a data processing agreement for any engagement.
Professional Indemnity and Public Liability cover, both through Hiscox. We send you the certificate before you sign anything.
We configure the three CRMs we work in most. We are also trained on Pipeline360, Outreach, Lemlist and Smartlead.
We have completed engagements across three continents. We work remotely from London and travel to you when the work needs it.
97% renew and stay engaged. 93% introduce us to another company. Engagements run across the UK, US, Canada and MENA.
The SOTA Framework is published, free to read and free to copy, and so is the blueprint. A document cannot do the work for you. The work is the process written around your live deals, the training on those deals, and each seller certified on a recorded call.
History
2018 to the present.
Started in London with one client, a 12-person IT services firm. We rebuilt the way they approached new prospects from scratch. They tripled their meetings in 90 days.
After 22 engagements we rebuilt our process into one sequence: score the sales team, write the process around live deals, train the team on those deals, then certify each seller. Every engagement since has run that way.
Apollo certifies a small group of agencies and we are one of them. It means the prospecting tools we set up for you are configured by people Apollo has trained.
The four-part framework we had used internally for three years was written up and published. Free to read, free to copy, free to use.
One hundred technology companies worked with. Average pipeline growth across them: 3.1×. It was the first number we felt confident putting on the homepage.
For clients who wanted someone senior to stay involved without hiring a full-time sales leader. It showed us that sales is rarely the only part that needs fixing.
GTME stands for Go-To-Market Engine: AI automations built with the client, inside their own business, using Claude Code. We ran the first group and kept what worked.
We narrowed to a single engagement. The Sales Programme, from $10,000, fixes how you sell: it scores the sales function, writes the process around your live deals, trains the team on it and certifies every seller against a written standard. The scope is fixed and the fee is published, both agreed before anything is signed.
Year eight. Still based in London. You choose your start date when you sign.
The next step
Thirty minutes with the person who would do the work.
No slides and no script. You get Abdullah Saleh, the fees you have already read, and a straight answer about whether the programme fits. Sometimes the honest answer is not yet.