Eight years installing
sales engines that outlast us.
MAVEN is a small, deliberately-scoped practice. We don't write decks, we don't take retainers we haven't earned, and we don't work outside our lane. This is what we believe and how we got here.
Istarted MAVEN in 2018 because I'd watched too many talented founders pay for sales advice and end up with a Notion page nobody opened. The frameworks were beautiful. The execution never happened. The consultancy invoiced and disappeared.
I'd spent the previous decade actually selling — closing real B2B service deals at agencies, integrators and IT shops in London, Dubai and New York. So when I went out on my own, I made a single rule: I would never deliver advice. I would only deliver working systems.
That's the entire difference. We sit on live calls with your reps. We configure your CRM. We write your sequences in your inbox. We coach the people who'll run it after we're gone. By the time the engagement ends, your team has trained on every part of the engine. They can defend every choice we made, because they were in the room when we made it.
Eight principles. Operating constraints.
Working systems > written advice.
A deck is a deliverable to a consultant. To us it's evidence the work didn't happen. The deliverable is a sales engine your team can run cold.
Done-with-you, never done-to-you.
If your team didn't build it with us, they won't trust it. Every choice is made in the room, every artefact has a co-author on your side.
Fixed scope, fixed fee.
The scope is in the contract. The price is on the website. There is no phase two. The engagement ends on the date we agreed.
B2B service firms only.
Consultancies, agencies, integrators, IT services — $3M+ ARR. We say no to SaaS, ecom and B2C every week. It's how we stay sharp.
Numbers we can defend.
Every outcome on this site is reproducible from the engagement record. We anonymise the company. We never anonymise the number.
Premium work. Honest price.
The same engagement a Big-4 charges $80K for, installed by the operator. The price is the marketing. Volume + word-of-mouth beats artificial exclusivity.
Frameworks we use ourselves.
SOTA, the Sales OS, the Founder Sales Map — these are the same playbooks we run on MAVEN's pipeline, not slides we borrowed from a course.
Cohorts cap at six.
We will tell you to wait. We will not over-stretch the team to take your money in March if the right slot is in June.
Eight years, five hundred Mondays.
MAVEN founded.
Started in London with a single client — a 12-person IT services firm. First engagement: rebuilt their outbound from scratch. They tripled meetings in 90 days. The model held.
The 90-day install codified.
After 22 engagements, we ripped up our process and rebuilt it as a 90-day install: diagnose / build / hand over. Every engagement since has run on this rail.
Apollo.io certified partner.
Selected as one of a small group of agencies certified by Apollo. Our prospecting and intent layer is configured by people with a real platform relationship.
SOTA Framework published.
The diagnostic we'd been running internally for three years became a public framework: Signal, Offer, Timing, Approach. Free for anyone to use.
100th engagement closed.
One hundred B2B service firms transformed. Average pipeline growth across cohort: 3.1×. We finally felt allowed to put a number on the homepage.
Fractional VP retainer launched.
For clients who wanted continued strategic oversight without a full-time hire. Strictly month-to-month. Capped at four concurrent retainers.
GTME Program launched.
Claude Code-powered Go-To-Market Engine and bespoke AI automations built in-house with the client. Ran the cohort, learned what compounded, learned what didn't.
The four-tier ladder.
Re-architected the offer as a real ladder: Apollo MCS ($5K gateway) → The Sales Program ($20K install) → Fractional VP ($4K/mo embedded operator) → Continuous Retainer ($2K/mo continuity). Premium work, honest price, one ICP.
You're reading this page.
Year eight. Still London-based. July cohort booking now.
What we've earned. What you can verify.
Apollo.io Certified Agency
One of a small number of agencies certified for Apollo configuration, sequence design, and intent-data deployment.
MAVEN LB Ltd · Co. № 15630815
Registered in England & Wales. Companies House filing public and current.
ICO registered · GDPR aligned
Data Protection Officer designated. DPA available on request for any engagement.
£2M PI · £5M Public Liability
Professional Indemnity and Public Liability insurance carried via Hiscox. Certificate available before engagement signing.
HubSpot · Salesforce · Pipedrive
Configuration partner across the three CRMs we install most. Trained on Pipeline360, Outreach, Lemlist, Smartlead.
UK · UAE · USA · Canada
Client engagements completed across four continents. Operating remote-first from London with on-site travel as required.
100+ engagements · 8 years
Average pipeline lift across cohort: 3.1×. Median engagement duration: 12.4 weeks. Repeat / retainer rate: 38%.
Published methodology
SOTA Framework, Sales OS, the Founder Sales Map — every framework we use is published, free to read, free to copy.
Half an hour, on a video call, no slide deck.
If we're not the fix, we'll tell you. If we are, we'll tell you what we'd build and what it would cost — exactly. No follow-up cadence either way.