Recruitment Agency: From Cold Calling to 5× Pipeline Growth
The Situation
This 25-person recruitment agency had been cold calling for years. Response rates were declining.
The Transformation
We installed a multi-channel outbound system:
- Apollo.io for data enrichment
- Email sequences replacing 80% of cold calls
- LinkedIn engagement strategy
- CRM automation
Results After 90 Days
- Pipeline grew from £400K to £2.1M (5.25× increase)
- Cost per meeting dropped by 62%
- Rep satisfaction scores increased significantly
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