MPSOS doesn't replace your CRM, your reps, or your methodology — it makes them work. Apollo, HubSpot, Pipedrive, Salesforce, Attio, or a spreadsheet. The tools were never the problem. The install is. And your side of it is about 2 hours a week, whichever offer — we do the heavy lifting.
§ 02 — The system
Everyone will sell you a “sales operating system” — a framework, a course, a deck you have to execute yourself. We built the proper one. We don't teach MPSOS, we install it: the machine your outbound actually runs on. Three offers, one system — each is simply how much of it you switch on.
MPSOS — the sales system,
done properly.
— What actually gets installed
The Outbound Install
Apollo configured to your ICP — filters, saved searches, wired into your CRM. A cold engine that books meetings.
Inbox Insurance
Sending domains, SPF / DKIM / DMARC, and warmed mailboxes — so your cold email lands in the inbox, not spam.
The First Three
Your first three cold sequences, written and live. Campaigns working from day one, not a template you fill in later.
The Qualify Play
A discovery and qualification framework so your team stops burning time chasing bad-fit deals.
The Closing Kit
Objection-handling and closing scripts your reps actually run — so cold meetings turn into revenue.
The Scoreboard
A weekly pipeline cadence and the KPIs that matter, so you forecast on facts, not hope.
— How MPSOS goes in
0130 min
Virtual Coffee
We learn your business, you ask us anything, and we tell you which offer — if any — fits.
0245 min
The Teardown
We audit your live outbound on our SOTA diagnostic — Signal, Offer, Timing, Approach — and show you exactly where it leaks.
0330–90 days
The Install
Phase 1 — Apollo, domains, deliverability, first sequences — is live in about 30 days. The full Sales OS Install runs 12 weeks. Fixed scope, a go-live date, a machine your team owns.
— What each offer switches on
| MPSOS component | Sales OS Install$25K · 12 wks | Sales Program$10K · certified | Fractional VP$4K/mo |
|---|---|---|---|
| The Outbound Install | ● | — | operated |
| Inbox Insurance | ● | — | monitored |
| The First Three | ● | — | iterated |
| The Qualify Play | ● | ● + certified | coached |
| The Closing Kit | ● | ● + certified | coached |
| The Scoreboard | ● | — | run for you |
● installed and handed over · the Install builds it, the Program certifies your team on it, the VP runs it
§ 09 — The next step
Thirty minutes.
No pitch.
Just an honest read
of where you are.
A Virtual Coffee is what it sounds like — half an hour, on a video call, where we look at your sales motion and tell you what we'd build if it were ours. If we're not the fix, we'll say so. If it is a fit, the next step is The Teardown — 45 minutes on your live outbound — then The Install: fixed scope, a go-live date, 30–90 days depending on the offer. The last three installs: $225K pipeline in 11 weeks, 3× pipeline in 90 days, and $650K weighted pipeline in a quarter.
— Promise 01
30 minutes, capped.
Respectful of your calendar. We don't run discovery marathons or “follow-up sequences” disguised as relationships.
— Promise 02
No follow-up cadence.
Not a fit? You will not hear from us again. No newsletter, no nurture, no “just checking in” email in six weeks.
— Promise 03
Honest assessment.
We'll tell you exactly where you are — even if the right answer is “you don't need us yet”. That's the point of the call.