Cyber Security Firm: From 0 to 25 Enterprise Meetings Monthly
Starting from Zero
This 12-person cyber security firm had zero sales process. The CEO did all selling through conference networking.
What We Installed
- ICP: CISOs at £50M+ financial services and healthcare companies
- Tech: Apollo.io, HubSpot CRM, Instantly
- Sequences: 5 pain-point-specific email sequences
- Qualification: BANT framework for security sales
The Ramp
- Month 1: Setup, 0 meetings
- Month 2: 8 meetings
- Month 3: 18 meetings
- Month 4: 25 meetings/month
£3.4M pipeline in first quarter. Series A raised partly on pipeline strength.
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