What Happens When You Work With MAVEN
You have read about our 90-day engagement. You know the three phases — Diagnose, Build, Execute. But what does it actually look like week by week?
Here is a transparent breakdown of a typical MAVEN engagement.
Week 1: Kickoff and Deep Dive
What happens:
90-minute kickoff session with your team
Full audit of your current sales process (or lack thereof)
Review of your CRM, tools, and existing outreach
Interview with your founder about how deals are currently won
Analysis of your last 10-20 won and lost deals
What you receive:
Complete sales diagnostic report
Gap analysis document
Prioritised action plan for the next 12 weeks
Week 2: ICP and Positioning
What happens:
Deep-dive into your Ideal Customer Profile
Market sizing and segmentation analysis
Competitive positioning workshop
Messaging framework development
What you receive:
ICP document with firmographic and psychographic criteria
TAM/SAM/SOM analysis
Core messaging and value proposition
Week 3-4: Infrastructure Build
What happens:
Purchase and configure secondary email domains
Set up SPF, DKIM, DMARC authentication
Begin domain warm-up process
Configure Apollo.io with your targeting criteria
Build your first prospect lists (500-1000 contacts)
What you receive:
Fully configured outbound infrastructure
Warmed email accounts ready to send
Apollo.io configured and populated
Week 5-6: CRM and Process
What happens:
Design and configure your CRM pipeline
Build automation workflows (tasks, follow-ups, notifications)
Create email templates for each pipeline stage
Document your qualification framework
Build proposal and objection handling playbooks
What you receive:
Configured CRM with custom pipeline
Automated workflows and templates
Sales playbook document
Week 7-8: Sequences and Launch
What happens:
Write email copy for 3-4 outreach sequences
Design LinkedIn outreach messaging
A/B test subject lines and opening lines
Launch first outbound campaigns
Begin generating meetings
What you receive:
Live outbound campaigns running
Multi-channel sequences active
First meetings appearing on the calendar
Week 9-10: Coaching and Optimisation
What happens:
Sit in on live sales calls
Coach your team on discovery, qualification, and closing
Role-play objection handling scenarios
Optimise sequences based on performance data
Scale outbound volume
What you receive:
Call coaching notes and feedback
Updated playbooks based on live data
Optimised sequences with improving metrics
Week 11-12: Handoff and Independence
What happens:
Final performance review and optimisation
Complete documentation of all systems
Team training on maintaining and improving the system
Handoff meeting with clear ownership assignments
30-day post-engagement check-in scheduled
What you receive:
Complete system documentation
Trained team ready to operate independently
Ongoing support plan (optional retainer)
The Typical Results
By day 90, our clients typically have:
A fully operational outbound system generating 10-15 meetings per month
A configured CRM with clear pipeline stages and automation
A trained team with qualification and closing frameworks
3x pipeline growth compared to pre-engagement baseline
Is This Right for You?
This engagement works best for B2B service firms with £500K-£5M in revenue, a founder or small team handling sales, and a genuine commitment to building a system.
Book a Virtual Coffee to explore whether MAVEN is the right fit.
Ready to Build Your Sales Engine?
Book a free 30-minute Virtual Coffee to discuss your sales challenges.