How to Build Apollo.io Sequences That Get 5%+ Reply Rates

Why Most Sequences Fail

• Too salesy in email 1
• No personalisation beyond first name
• Same message to every persona
• Too many emails too fast

The MAVEN Sequence Framework

Using Apollo.io:

Email 1: The Hook (Day 1)

Reference something specific about their company. No pitch.

Email 2: The Value (Day 3)

Share a relevant insight or resource.

Email 3: The Social Proof (Day 7)

Mention a similar company you helped.

Email 4: The Direct Ask (Day 10)

Simple, clear meeting request.

Email 5: The Break-Up (Day 14)

Final follow-up. Creates urgency.

Results

This framework consistently delivers 5-10% reply rates across industries.

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