Instantly vs Lemlist.
Both are excellent cold-email platforms. Instantly is built for volume + deliverability; Lemlist is built for personalisation + multi-channel. Pick based on motion, not feature lists.
Side by side, row by row.
| Factor | Instantly | Lemlist |
|---|---|---|
| Sending volume | Unlimited email accounts, high-volume sending | Limits per plan, multi-sender available |
| Email warm-up | Built-in warm-up with large network | Built-in warm-up (lemwarm) |
| Personalisation | Variables and Spintax | Dynamic images, videos, landing pages |
| Multi-channel outreach | Email-focused | Email + LinkedIn + calls in one sequence |
| Pricing | From $30/mo, unlimited accounts | From $59/mo per seat |
| Deliverability tools | Advanced deliverability + domain rotation | Good deliverability, fewer advanced controls |
| Lead database | Built-in B2B lead finder | Built-in lead database |
| Analytics & reporting | Campaign-level analytics, A/B testing | Detailed analytics with revenue tracking |
| Best for | High-volume cold email at scale | Personalised multi-channel campaigns |
Instantly for volume. Lemlist for craft.
Instantly wins on scale. Unlimited sending accounts, aggressive deliverability tooling, lower per-send cost. If your outbound motion is high-volume cold email across many domains, this is the platform.
Lemlist wins on craft. Dynamic personalisation (images, videos, landing pages) and built-in multi-channel sequences (email + LinkedIn + calls) make it the platform for sequences that need to feel handwritten at scale.
Most of our clients land on Instantly because they're still building volume. The few who land on Lemlist are usually selling £50K+ deals where every email matters.
Frequently asked.
Is Instantly better than Lemlist for cold email?
Depends on priority. Instantly wins for high-volume outreach with superior deliverability controls and unlimited sending accounts. Lemlist wins for personalised multi-channel campaigns (email + LinkedIn + calls).
Which has better deliverability?
Instantly edges ahead for high-volume senders thanks to its warm-up network, domain rotation, and sending-optimisation features. Lemlist's lemwarm is solid; Instantly gives you more control at scale.
Can I use both Instantly and Lemlist?
Some teams do — Instantly for top-of-funnel volume, Lemlist for personalised follow-ups with warm leads. Most teams are better off committing to one to keep workflows simple.
Which is more affordable?
Instantly — $30/mo with unlimited email accounts. Lemlist starts at $59/mo per user seat. For teams sending high volume across multiple domains, Instantly is dramatically cheaper.
Does MAVEN use Instantly or Lemlist?
Both, depending on the client. Scaling outbound volume with strong deliverability: Instantly. Rich personalisation + multi-channel sequences: Lemlist. We configure the right one in the Outbound Build phase.
Volume or craft — we'll set it up either way.
Outbound Build is one of the five disciplines. We configure mailboxes (SPF/DKIM/DMARC), warm-up, sequences, and deliverability monitoring on every engagement, regardless of which platform fits your motion.