Apollo.io vs Lusha.
Head-to-head for B2B prospecting. Apollo is the all-in-one outbound platform; Lusha is the focused contact-data tool. Here's how they compare for sales teams.
Side by side, row by row.
| Factor | Apollo.io | Lusha |
|---|---|---|
| Database size | 275M+ contacts, 73M+ companies | 100M+ business profiles |
| Built-in sequencing | Full multi-step email sequences | No built-in sequencing |
| Pricing | Free tier + plans from $49/mo | Free tier + plans from $49/mo |
| Chrome extension | LinkedIn + web prospecting | Excellent LinkedIn extension |
| Direct-dial numbers | Available on higher plans | Strong focus on phone numbers |
| CRM integration | Salesforce, HubSpot, Pipedrive + more | Salesforce, HubSpot, Outreach |
| Enrichment & filters | 65+ advanced filters, bulk enrichment | Basic filters, contact-level enrichment |
| All-in-one platform | Prospecting + outreach + analytics | Prospecting only — outreach requires other tools |
| Ease of use | Moderate learning curve, powerful once learned | Very simple, minimal setup |
Apollo for the whole stack. Lusha for just the data.
Apollo wins on breadth — one platform covers prospecting, sequencing, enrichment, analytics, and pipeline. If you want fewer tools doing more, Apollo is the smarter long-term play.
Lusha wins on simplicity. If you have a working outbound stack and just need a clean contact-data layer (especially for phone numbers), Lusha is fast to deploy and pleasant to use.
Most teams we work with end up on Apollo because the workflow consolidation outweighs Lusha's data edges. We make the call inside the Sales Audit.
Frequently asked.
Is Lusha better than Apollo for phone numbers?
Historically Lusha was stronger on direct-dial and mobile phone data. If your primary motion is phone-based outreach, Lusha may still edge ahead. But Apollo has closed the gap significantly and offers far more functionality beyond contact data.
Can Lusha replace Apollo.io?
Not fully. Lusha is a focused contact-data tool; Apollo is an all-in-one sales intelligence + engagement platform. If you only need emails and phone numbers, Lusha works. If you need prospecting + sequencing + enrichment + analytics in one place, Apollo wins.
Which is easier to get started with?
Lusha is simpler to set up immediately, especially via its Chrome extension. Apollo has more features and a slightly steeper learning curve, but the payoff is a complete outbound system rather than just a data tool.
How does pricing compare?
Both offer free tiers and paid plans from ~$49/mo. Apollo includes email sequencing and advanced search filters at that price point; Lusha charges extra for higher contact credits. Apollo generally delivers more value per dollar.
Which does MAVEN recommend?
Apollo.io for most B2B service firms — it handles prospecting, outreach, and pipeline management in one tool. Lusha is solid if you only need a lightweight contact-data solution.
Configure the stack — and the team that runs it.
Picking the tool is the easy part. Configuring it, integrating it with your CRM, and training your reps is what most teams skip. We do all three on every engagement.