Apollo.io vs Lusha
Apollo.io is a full sales intelligence and engagement platform. Lusha is a focused contact data tool. Here is how they compare for B2B prospecting and outreach.
| Feature | Apollo.io | Lusha |
|---|---|---|
| Database Size | 275M+ contacts, 73M+ companies | 100M+ business profiles |
| Built-in Sequencing | Full multi-step email sequences | No built-in sequencing |
| Pricing | Free tier + plans from $49/mo | Free tier + plans from $49/mo |
| Chrome Extension | LinkedIn + web prospecting | Excellent LinkedIn extension |
| Direct Dial Numbers | Available on higher plans | Strong focus on phone numbers |
| CRM Integration | Salesforce, HubSpot, Pipedrive + more | Salesforce, HubSpot, Outreach |
| Enrichment & Filters | 65+ advanced filters, bulk enrichment | Basic filters, contact-level enrichment |
| All-in-One Platform | Prospecting + outreach + analytics | Prospecting only, outreach requires other tools |
| Ease of Use | Moderate learning curve, powerful once learned | Very simple, minimal setup |
Apollo Is More Comprehensive. Lusha Is Simpler.
Apollo.io wins for teams that want an all-in-one platform for prospecting, sequencing, and pipeline management. You get a complete outbound engine in a single tool, which reduces cost and complexity.
Lusha is the better pick if you need a dead-simple Chrome extension to grab contact details from LinkedIn and nothing more. It excels at quick lookups and phone number accuracy, but it cannot replace a full sales engagement platform.
For B2B service firms building a scalable outbound system, Apollo delivers significantly more value. It is the tool we install for every MAVEN client.
Common Questions
Is Lusha better than Apollo for finding phone numbers?
Lusha has historically been stronger on direct dial numbers and mobile phone data. If your primary use case is phone-based outreach, Lusha may have an edge. However, Apollo has significantly improved its phone number coverage and offers far more functionality beyond just contact data.
Can Lusha replace Apollo.io?
Not fully. Lusha is a focused contact data tool, while Apollo is an all-in-one sales intelligence and engagement platform. If you only need to find emails and phone numbers, Lusha works well. If you need prospecting, sequencing, enrichment, and analytics in one place, Apollo is the stronger choice.
Which is easier to get started with?
Lusha is simpler to set up and use immediately, especially via its Chrome extension. Apollo has more features, which means a slightly steeper learning curve, but the payoff is a complete outbound system rather than just a data tool.
How does pricing compare between Apollo and Lusha?
Both offer free tiers and paid plans starting around $49/month. However, Apollo includes email sequencing and advanced search filters at that price point, while Lusha charges extra for higher contact credits. Apollo generally delivers more value per dollar.
Which does MAVEN recommend?
We recommend Apollo.io for most B2B service firms. It is a more comprehensive platform that handles prospecting, outreach, and pipeline management in one tool. Lusha is a solid option if you only need a lightweight contact data solution.
Ready to Try Apollo?
We help B2B teams get set up on Apollo.io and build outbound systems that generate qualified meetings on demand.