How a £3M IT Consultancy Built a Repeatable Pipeline in 90 Days
The Challenge
When we first spoke with the founders of this London-based IT consultancy, they had a familiar problem: strong delivery, zero sales infrastructure.
What We Installed
Phase 1: Diagnosis
We audited their entire sales motion and found three critical gaps:
- No defined ICP
- No outbound infrastructure
- No qualification framework
Phase 2: Build
Over 6 weeks we installed:
- 3 warm-up email domains with proper SPF/DKIM/DMARC
- Apollo.io for prospecting
- HubSpot CRM with custom pipeline stages
- 4 multi-channel sequences
Phase 3: Execute
By week 9:
- 35 qualified meetings/month
- £1.2M in pipeline within 60 days
- 4 closed deals worth £280K
From zero outbound to a self-sustaining engine in 90 days.
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