# MAVEN LB LTD > MAVEN is a tech sales consultancy in London, UK. We help tech companies make more money by fixing the sales process and building outbound (cold) sales. We install, we don't advise — we configure the tooling, write the sequences, train the team, and run the cadence. Apollo.io Certified Partner. Operating worldwide. ## Company information - Name: MAVEN LB LTD - Type: Tech sales consultancy - Company Number: 15630815 (England & Wales) - Location: London, United Kingdom (operating worldwide) - Website: https://www.mavenlb.com - Founder: Abdullah Saleh, Founder & CEO (10+ years in B2B tech sales; MAVEN founded 2018) - Track record: 100+ tech companies across 4 continents (UK, US, Canada, MENA) ## Who we work with Tech companies at $3M+ ARR — SaaS, software, IT service providers, and system integrators. Founder-led teams with product-market fit that are ready to install a real sales engine and a serious outbound motion. ## What we do Two levers move tech revenue: a sales process that converts, and outbound that books cold meetings. We rebuild both, then hand the team a machine that runs without us. The difference from a traditional consultancy: we install, we don't advise. ## MPSOS — the MAVEN Proper Sales Operating System MPSOS is our productized system — the machine a tech company's outbound actually runs on. Everyone else sells a framework, a course, or a deck you execute yourself; we install the proper one. What gets installed: Apollo configured to your ICP and wired to your CRM ("The Outbound Install"); sending domains, SPF/DKIM/DMARC and warmed mailboxes ("Inbox Insurance"); your first live cold sequences ("The First Three"); a discovery and qualification framework ("The Qualify Play"); objection-handling and closing scripts ("The Closing Kit"); and a weekly pipeline cadence with KPIs ("The Scoreboard"). MPSOS works alongside your existing stack — Apollo, HubSpot, Pipedrive, Salesforce, Attio, or a spreadsheet — it doesn't replace your CRM, your reps, or your methodology; it makes them work. The three offers are simply how much of MPSOS you switch on: The Sales OS Install builds it, The Sales Program certifies your team on it, the Fractional VP runs it. ## Services and pricing (USD) - The Sales OS Install — $25,000, 12 weeks (50% on signature, 50% at week 6): MPSOS installed end-to-end. Phase 1 is Apollo and deliverability (account configured to ICP, sending domains, SPF/DKIM/DMARC, mailboxes warmed), then the first three cold sequences live, the qualification framework, objection-handling and closing playbooks, the pipeline scoreboard, and a documented playbook the client owns. No seat limit. "Build the machine." https://www.mavenlb.com/services#sales-os-install - The Sales Program — $10,000, 12 weeks, certified: live training that teaches the whole team to turn cold meetings into pipeline (discovery, qualification, objection handling, closing, manager cadence). One price for the entire team — unlimited seats in every live session plus the full recorded library. Individual call reviews capped at 8 per month across the team. Cohorts of up to 6 companies. MAVEN certification on completion, valid 12 months. "Skill the people." https://www.mavenlb.com/services#certified-program - Fractional VP of Sales — $4,000/mo, 6-month minimum, capped at 5 concurrent clients: an embedded operator who owns the sales process — daily standups, weekly 1:1s, biweekly pipeline review and executive sync, hiring input, and the forecast. "Run the machine." https://www.mavenlb.com/services#fractional-vp ## Terms (all three offers) - The start date is chosen at signature — no open-ended starts. - Deposit at signature. The Sales OS Install is 50% on signature and 50% at week 6. - One pause of up to 60 days, no penalty: price held, slot held. - No seat limits on the Install or the Program. Client time commitment is about 2 hours per week. ## Contact - Email: abdullah@mavenlb.com - Phone: +44 7366 439412 - Book a 30-minute Virtual Coffee: https://cal.com/abdullah-saleh-maven/virtual-coffee-30-mins - LinkedIn (company): https://www.linkedin.com/company/mavenlb - LinkedIn (founder): https://www.linkedin.com/in/abdullah-saleh-maven/ ## Key pages - [MPSOS — the system](https://www.mavenlb.com/mpsos) - [Services](https://www.mavenlb.com/services) - [Pricing](https://www.mavenlb.com/pricing) - [About](https://www.mavenlb.com/about) - [Outcomes / case studies](https://www.mavenlb.com/case-studies) - [FAQ](https://www.mavenlb.com/faq) - [Contact](https://www.mavenlb.com/contact) ## Resources - [Blog](https://www.mavenlb.com/blog) — 200+ articles on cold outbound, sales process, Apollo.io, and go-to-market for tech companies - [RSS feed](https://www.mavenlb.com/feed.xml) - [Free guides and templates](https://www.mavenlb.com/resources) - [ROI calculator](https://www.mavenlb.com/calculator)